Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss who is responsible for customer service in the world of school marketing; the evolution of content over the past four years; the role of SEO and how it fits in with what your audience wants; visual identity; an informative piece of content marketing from Deloitte; and the schools funding debate.
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Brad and Scully discuss who is responsible for customer service in the world of school marketing; and the evolution of content over the past four years. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week’s school marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at the schools funding debate.
- Brands unclear who should take responsibility for customer experience
- Beyond the blog
- What are your customers thinking? Search secrets hiding in plain sight
- Key trends impacting marketers: Insight from Deloitte’s first CMO
- Fact check: Has the Government cut $22 billion from schools?
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