Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss research from Brightcove on using video for social media engagement; the pros and cons of directing users away from social media to your website; the growing use of imagery in newsletters; tips for content marketing in 2018; the Whiteboard Friday’s blog by Rand Fishkin; and brands as a legal asset.
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Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website; and the growing use of imagery in newsletters. Brad and Scully interview imageseven Senior Account Manager, Tess Palmyre, on her tips for content marketing in 2018. This week’s school marketing example: the Whiteboard Friday’s blog by Rand Fishkin. The rants and raves segment looks at brands as a legal asset.
- The science of social video: Turning views into value
- Should SEOs and content marketers play to the social networks’ “stay-on-our-site” algorithms?
- Imagery in newsletters: Make your marketing emails visual but don’t sacrifice usability
- Whiteboard Friday
- Brands as legal assets – value, protection and exploitation
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