Summer series: The role of a media strategist [podcast #124]

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important; the difference between a media strategist and a media planner; how to make the most of a media strategist no matter the size of your budget; the rise of digital marketing and what that means for traditional media; and what every decision maker needs to understand about media planning.

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Show notes

In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.

 

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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au

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