Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Brad and Scully discuss:
- The Contently Content Maturity Model
- why marketers fear video
- how persuasive the word ‘because’ is
- some very effective Facebook marketing from the AFL
- why Google didn’t show up to a US Senate hearing.
Listen to the podcast
Show notes
Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.
Episode links
- The Contently Content Maturity Model
- Why marketers suck at video — and how to fix it
- The most persuasive word in the dictionary
- The power of the word ‘because’ – a 1978 study by Harvard professor Ellen Langer
- Targeting, chatbots and personalisation – how the AFL broke records on Facebook
- Google bosses expected to snub Senate
- imageseven Interview with Dr Robert Cialdini
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
Previous podcast episodes
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