116: Fundraising and philanthropy in your school – interview with Dr Wendy Scaife
When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules that should always be followed. These opinions are usually based on past success, but what works in one school won’t necessarily work as well in another. We interview Dr Wendy Scaife, the Associate Professor and the Director of the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology to get a helicopter view of philanthropy in Australia and help you to navigate your way to success in this space.
115: Utilising a style guide
Your brand can only remain consistent if every team member is following the same decision-making process when creating content. We talk you through everything you need to know about writing and style guides, what a comprehensive branding guide looks like and how to avoid inconsistent messaging creeping into your content.
114: Brand Tracking
Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We interview the Director of Solutions at McCrindle, Geoff Brailey, to learn a thing or two about brand tracking and discover the brand-related questions school Heads should be asking.
113: Turbocharge your ideas
As a school Head, you have a vision for your school. Persuading your school community that your vision is worth pursuing is the most important challenge you will face in your career. While trying to sell this vision, it can often feel like no-one is listening, which can be equally as frustrating as it is disheartening. This week, we look at why your message often fails to capture your audience’s attention and the six principles that will get your message to well and truly stick.
112: Understanding school fees – interview with Anthony McCausland
When choosing a school, one of the first questions a prospective parent asks is, “Can I afford the fees?” Having designed a fee calculator which delivers a transparent fee experience to parents while generating valuable enrolment enquires, Founder of Feesable, Anthony McCausland, joins us to discuss the standout insights this data reveals.
178: How to market your school’s arts events
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita and Jose discuss how the COVID-19 pandemic has resulted in creative solutions and content from school marketers. In the Deep Dive segment, the team are joined by imageseven team member […]
177: Pinterest for school marketers
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita and Jose discuss the censorship battles that the major social media networks are currently fighting. In the Deep Dive segment, they talk about Pinterest, whether school marketers should be using […]
176: Virtual tours and other COVID-19 challenges
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19 pandemic. In the Deep Dive segment, they discuss virtual tours and how to […]
175: Communicating coronavirus
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita and Jose discuss how to communicate information about COVID-19 to stakeholders, and how important it is to build trust in times like these. In the Deep Dive segment, they talk […]
174: Leveraging the Olympics for your school
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Show notes In this episode, Charlie, Rita and Jose talk about their favourite and least favourite ads from the US Super Bowl. In the Deep Dive segment, the hosts discuss how school marketers can use the Olympic […]
