110: The latest video benchmarks
Insights into the world of school marketing and communications, presented by Brad Entwistle and Brendan Schneider. Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks; global internet trends that will inform your marketing strategy; the role of a Net Promotor Score at your school; the top three […]
109: Current content marketing trends
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss current content marketing trends; marketing content audits; the latest martech trends to consider; the importance of the brief; using content for departments other than marketing; and serendipity in the predictable world of digital marketing. Show […]
108: The evolution of content
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss who is responsible for customer service in the world of school marketing; the evolution of content over the past four years; the role of SEO and how it fits in with what your audience wants; […]
107: Marketing content and content marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of influencer marketing for your school; how event marketing can be a great addition to your content marketing; the difference between marketing content and content marketing; interview Peter Ion, Lead Creative at imageseven, […]
106: Displaying culture through your brand
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator; the fact that Google and Facebook now control 20 percent of global media ad spend; how to show culture through your brand; interview […]
105: Interview with Brian Massey – conversion optimisation for low traffic sites
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites; the process for self-diagnosing conversion issues; how to identify issues on your website and how […]
104: Content metrics
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss actioning your solutions rather than talking about what you plan to do; content metrics and why they matter; Pinterest’s best scheduling tools for posting; the process for podcasting; the powerful Alcohol Think Again campaign that […]
103: Interview with Adam Marshall – the role of media buying
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the role of media buying and how it works; the difference between the media buying process and the media planning […]
102: The optimum length for copy
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of social media in internal communications; YouTube’s 10,000 view limit for content creators; the optimum length for copy; responding to negative feedback on social media; Nike’s engaging use of WhatsApp, demonstrating how tailoring […]
101: Interview with Brendan Schneider – roles of marketers within schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind SchneiderB Media. Brad and Brendan discuss the article A Match Made in Revenue and how it is relevant to […]
