Podcast

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136: You’re writing, but is anyone reading? – part 2

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to implement a Call to Action (CTA) into your work.

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135: You’re writing, but is anyone reading? – part 1

Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on how to best come across as your authentic self in your writing and communicate genuinely to your audience. 

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The other AI tools you should be using and Pepsi’s latest rebrand [podcast #207]

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.

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133: Whose job is school marketing?

Is the perception of your school’s brand far too important to be left solely to school marketers? How exactly has our digital world shifted the role of school staff in marketing? In this episode, we discuss who really is responsible and how your school, as a whole, can become best equipped to operate like a media company.

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The skills that school marketers need, and do you know your hamburgers from kebabs? [podcast #206]

In this episode, hosts Charlie and Rita discuss oOh!media’s profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers.

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132: The six types of stories every school Head needs

“The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story for? What is it for? How will you know if it’s working? We cover the six types of stories – from personal anecdotes to the sceptics’ story – that will clearly articulate your school’s brand.

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131: Strategy in the real world – interview with Dr Graham Kenny

What is the best way to think of strategy for non-strategists? Is it possible to clearly distinguish strategy from tactical execution? In this episode, we’re joined by CEO of Strategic Factors and Harvard Business Review author, Dr Graham Kenny, who knows what yields results and what doesn’t when it comes to executing a strategy.

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130: Managing your school marketing team

As you’re aware – as a school Head – switching hats from managing teachers to managing your marketing team can be quite the juggling act. So how can you adjust your management style to reflect this? In this episode, we go over our seven-step guide so you can effectively communicate with (and inspire) your team to achieve your school’s objectives.

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