The effective use of Facebook video [podcast #84]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss news that marketers are putting more time into using marketing technology then their actual marketing. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and the discontinuation of Vine by their still relatively new owners, Twitter. This episode’s commonly asked school marketing question looks at how to manage your social media in a crisis. This week’s school marketing example: Buzzfeed’s recipe video series, Tasty, and how it dominates its audience through the effective use of Facebook video. The rants and raves segment looks at the importance of applying insight to marketing decisions.

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