Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
In this episode, Brad and Scully discuss the key to brand success, why A/B testing is essential, what the future of marketing is and the ‘court of public opinion’ with communications consultant John Le Cras.
Episode links
- Forget chasing eyeballs, authenticity is the key to brand success
- Professor Philip Kotler’s utopian vision for the future of business
- John Le Cras + Associates
- IKEA Moving Day – Montreal
- Tim Cook speaks up
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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