In June 2020, media monitoring company isentia and the International Association of Business Communicators/Asia Pacific Region (IABC APAC) surveyed communication professionals to conduct in-depth and balanced research on the future of the communication profession.
![](https://www.imageseven.com.au/wp-content/uploads/2021/07/SMJ-T3-20-p4_8-Outsourcing-744x1024.png)
Source: Comms Agenda 2021, isentia