smj blog

Customer experience: What if school marketing was limited to 100 posts?

If our schools only had 100 posts allotted to them, what would we actually say? What are the stories we would tell? How would we determine what is important and what is nothing more than an endless stream of empty content?
These are not easy questions to answer but do suggest three practical steps that school leaders can take to ensure their digital content is as meaningful and relevant as possible.

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Strategy execution: The gap between idea and action

The most powerful and successful school brands are built on insights gathered from families who chose you, from those who chose a competitor and from key influencers on school choice. By talking to these different groups, you will have more information about barriers to enrolment growth.

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