167: TikTok – what school marketers need to know

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres.

Show notes

In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite.

Episode links

Have a question?
Don’t forget that if you’ve got a question for Charlie, Rita and Jose you can send it through the following:

Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here