Cybersecurity – what school marketers need to know [podcast #166]

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Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres.

Show notes

In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, they discuss the key factors to consider when choosing a CMS for your school’s new website as well as the pros and cons of each platform. In the Rants and Raves segment, the trio explore the importance of cultural sensitivity when it comes to marketing overseas.

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