TikTok – what school marketers need to know [podcast #167]

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres.

Show notes

In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite.

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