Measuring the strength of your school’s word-of-mouth
Word-of-mouth is the number one way that prospective parents first learn about your school. In order for positive word-of-mouth to occur, parents must be talking
Word-of-mouth is the number one way that prospective parents first learn about your school. In order for positive word-of-mouth to occur, parents must be talking
Leaders have an obligation to be looking around corners and seeing what is ahead, even if it’s not fully in focus yet. In this second half of two parts, we continue to look at some of the trends to watch in marketing and discuss why you and your team need to be thinking about them now.
When President John F Kennedy declared the goal of landing a man on the moon and returning him safely to the earth, the United States
We sit down with expert in all matters of school financial management and Partner at Resolve Consulting, David Bartlett, who guides us through school fees increases. We look at the economic factors that you must communicate to the school community as the school Head in order to give parents greater financial confidence.
Staff are the most important resource your school has. Related areas such as selection, retention, development and wellbeing should have the highest priority for school
Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that’s the case, what the barriers are to designing good customer experiences and how you can overcome them.
Marketing trends that school Heads need to know Each year, salesforce research conducts an extensive survey of nearly 7,000 marketing leaders from across the globe.
Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that’s the case, what the barriers are to designing good customer experiences and how you can overcome them.
A year into her role as Principal of Saint Stephen’s College on the Gold Coast, Kim Cohen discussed with SMJ what it means for everyone
“I don’t need marketing or a marketing plan.” If you’ve said (or even thought) this, you aren’t alone. But is it true? As a school Head, it would be unthinkable to begin a school year without a plan for how you will educate your students. Yet when it comes to attracting, enrolling and retaining students, many school Heads face the year without a plan, or think that they don’t need one. We dig into what it means and what it might look like for your school.
Like any business, schools are judged on their reputation. Parents and the broader community recognise a school’s reputation through the name, logo, symbols and other
Where you set your school fees is one of your clearest positioning signals to prospective parents. With annual data obtained from over 500 independent Australian schools, CEO of EdStart, Jack Stevens, joins us to discuss the ins and outs (and ups and downs) of school fees, sharing his top tips for how to communicate them well.
