“I don’t need marketing or a marketing plan.” If you’ve said (or even thought) this, you aren’t alone. But is it true? As a school Head, it would be unthinkable to begin a school year without a plan for how you will educate your students. Yet when it comes to attracting, enrolling and retaining students, many school Heads face the year without a plan, or think that they don’t need one. We dig into what it means and what it might look like for your school.