Your most important enrolment and marketing strategy
What is your most important enrolment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound
What is your most important enrolment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound
How do parents choose schools? What motivates them to ‘buy’ your school experience? Dr David Willows, Director of Advancement at The International School of Brussels and Co-Founder of [YELLOW CAR], joins us to discuss his article, ‘Dual-Factor Theory’. He highlights the important questions you should be asking in the wake of a pandemic and gives you the tools to answer them.
No two school brand narratives are exactly the same but almost all of them, when broken down into their fundamental logic, fall within a handful
Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. Despite this, many schools are resisting new ways of building their brands and marketing themselves. We explore why that is and discuss how your school can join the marketing revolution.
What do school Heads need to know about the intersection of schools, marketing and the law? With over 30 years’ experience advising Australian educational institutions, David Ford, a Partner of Carroll & O’Dea Lawyers, is known for his expertise in education law. In this interview, we pick up on some of the topics addressed in his contributions to the School Marketing Journal, discussing enrolment contracts, sending emails to prospective parents and how to handle online reviews.
John Weeks became Head of Scots All Saints College shortly after the merger of two rival schools. SMJ talked with John about how he brought
“We’re not rebuilding, we’re building.” Schools have a once-in-a-lifetime opportunity to build fit-for-purpose communications and marketing, rather than rebuilding from a pre-pandemic plan. We dive into Real Insurance’s ‘Real Education Report’ to find out what parents are thinking and how you can build your messaging to speak directly to their concerns.
Word-of-mouth is the single biggest driver of enrolment enquiry at your school. What, then, drives word-of-mouth? In large part, it is the experience of your
A quiet revolution has been happening in marketing technology, particularly in the world of digital advertising. In this interview with Unify’s Josh Krueger, we pull back the curtain on some of this wizardry and look at how your school can benefit from it.
How does your school compare? For school Heads, social media can either be a great tool in your communications toolbox or it can be a
School web projects generally require a sizeable investment of time and resources. By asking the right questions in advance, your team can work efficiently and you can be confident your new website will meet your school’s requirements. We discuss seven questions you should ask to ask to keep your website project heading in the right direction.
Let’s not waste your time. Here are the three questions: 1. Do you understand me?2. Can I trust you with my child?3. Will you keep
