Frustration. That’s the most common emotion imageseven sees when Heads try to describe the status of their marketing efforts. But you don’t have to stay frustrated. We discuss the five most common mistakes our analysis has revealed and give you the know-how to fix them.
It was 29 April 2010 and British Prime Minister Gordon Brown was on the campaign trail when a pre-arranged interaction with a local constituent completely
What is a ‘Manager of Experience Design’ and what does it have to do with your school? Is it possible to reduce costs, increase conversion rates and improve parent satisfaction? Dr David Willows is the Director of Advancement at the International School of Brussels. In this interview with Brad, he discusses how he led his team in challenging the status quo to create a more productive, efficient and impactful model.
In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their school. In this episode, we discuss their top ten questions to help you understand where your team is looking to you for marketing leadership.
In every study imageseven has undertaken and every other study we have researched, word-of-mouth is the primary influence for parents when choosing a school for
While there are many factors that affect enrolment, the Head’s leadership is one of the most important. I have had the opportunity to work with
What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh’s Sewickley Academy, digital marketing specialist and founder of SchneiderB Media, breaks it down, discussing the strategies you need and what you should be doing next.
Does it matter? What impact does it have? It is rare that imageseven completes a school branding engagement without seeking an answer to a simple
“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Au stralian news sites, a lesson in school marketing strategy was played out on a grand scale. With some independent schools nearly becoming roadkill, we take a look at the social media landscape and what you can do to manage your digital currency.
It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Director of Advisory at McCrindle, discusses the top ten trends for 2021 that independent school Heads should be aware of.
A common problem imageseven encounters is that of schools’ regular communication channels becoming ineffectual, off brand and off message. How does that happen and what
Your school uniform is one of your most valuable brand assets. Here is how Brighton Grammar School refreshed theirs. How important is a school uniform
