045: Influencer marketing with Neil Schaffer
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer,
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer,
Chris Bradbury was appointed Principal of Northholm Grammar School in 2019. SMJ talked with Chris to understand what it takes to turn around an ailing
Are you creating, endorsing and even promoting marketing strategies that don’t have a snowball’s chance of success? As you know, a strategy is worthless unless
Building and refreshing a school brand is an elusive goal for many Heads, but a new book reveals a branding framework specifically for Australian school
Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You’re not alone. Trevor Waddington, Principal of
How do you talk with current and prospective parents about your school fees and the value you deliver? How do you and your staff overcome
As a marketing firm wrote in one of its regular emails to me, “your contacts are the heart of your strategies.” If you are an
A website should be a fluid evolving entity of interesting and valuable information for an audience – your audience. Often, websites are built and left
“Teachers are not merely the pastoral point of contact or a focal point of academic review; they represent the principle means by which parents judge school quality.” Dr Rob Loe, CEO of Relationships Foundation, shares his research insights into brand and relationships in schools, explaining how and why teachers are brand managers.
In an era where social media is often promoted as the key for getting your message out, the humble media release can easily be seen
We love a good statistic at imageseven. In this podcast, we deconstruct the results of US-based InspirED’s survey of school marketing departments and extract the
Jill Goodman knows why families leave independent schools. It’s not some vague, ambiguous intuition either — she understands their thinking intimately. The value of her
