Explaining what makes your school unique
We live in an age where all schools tend to look the same. In fact, if you are a prospective parent, choosing a school in a location that offers a range of options is no easy task.
We live in an age where all schools tend to look the same. In fact, if you are a prospective parent, choosing a school in a location that offers a range of options is no easy task.
After presenting at the 2024 International Boys’ School (IBSC) Annual Conference held in London, United Kingdom, Andrew Sculthorpe (Scully) shares his learnings from picking the minds of school Heads from 145 countries around the world. Focusing on the Conference’s theme ‘Tradition, leadership and innovation’, he shares some of the knowledge he picked up, such as the challenges facing boys’ schools, the similarities and differences in marketing efforts between single-sex and co-ed schools and the prospective parent journey.
Digital advertising has turned millions of people and organisations into not just the target of ads, but the advertisers as well.
But it doesn’t easily answer the obvious question: Did that ad work?
In this episode, we are joined by Brendan Schneider, an expert in digital marketing for schools and the Artificial Intelligence (AI) revolution. We discuss the growth in AI and break down some of its accompanying terms and jargon. Brendan tells us how he believes AI is going to (and has already) change the world of school marketing
According to research conducted by Glassdoor — the professional services’ answer to TripAdvisor — 74% of active job seekers are likely to apply for a job if the employer actively manages its employer brand. As many schools and businesses continue to feel the ripples of The Great Resignation era, ensuring that your school is at the top of the proverbial pecking order for the best teaching talent should certainly be a priority. But the question is, a priority for whom?
In this episode, we pick up where we left off from SMJ175, continuing with our list of marketing jargon that school Heads might encounter in order to help you interpret what you are hearing from your school’s marketing team. We discuss all the terms you might often hear, from ‘social media marketing’ to ‘CTAs’ and we try our best to explain them in simple terms and give you practical examples in a school-based context.
The purpose of strategy is to position an organisation relative to its competitors, something many independent schools are too afraid to do.
There comes a time in the life of every school when the time is right to make a permanent record of the school’s history. This episode, we are joined by Associate Professor David Hastie to understand the pitfalls and the benefits of writing your school history. David takes us through the steps of approaching such a project, and shares his advice and his takeaways from his vast experience of writing histories for independent schools.
The purpose of strategy is to position an organisation relative to its competitors, something many independent schools are too afraid to do.
This episode, we discuss some of the jargon in the marketing industry to help school Heads interpret what they are hearing from marketers and understand the process behind what is going on in their schools marketing programs. We discuss all the terms you might often hear, from ‘brand awareness’ to ‘CX’ and try our best to explain in simple terms for your understanding and then give you practical examples in schools.
Creative people are at a little bit of a disadvantage, weirdly, because we love what we do. We feel lucky to get paid for it and we would probably do it for free.
But there are the realities of life, and while we are privileged to earn a living this way, earn money we must. Sure, we like to make money, but for the most part, we really want to kick ass creatively and yes, making money makes it all better. If we were really focused on making money, we’d probably be doing something else.
In this episode, we are joined by Tom Olverson, a veteran school Head of 27 years who is now a specialist search consultant with RG175 and a mentor to current school leaders. We discuss his book, Leading Through Strategy, How Business Principles Can Help Independent Schools Thrive, which explores his personal journey leading schools across the USA, the lessons he learnt and how to use strategy to find your school identity.
