What matters most in a media crisis

The conventional wisdom around handling a crisis likely to result in negative publicity is to focus on how you will deal with the media. Sadly, in my view, that is often what public relations (PR) consultants providing crisis communications advice will do. Above all else, they will want to get the media release written and prepare for potential interviews.

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Dollars and sense

How a school requests contributions, donations and fundraising support is important. Is it with gratitude and transparency or does it feel one-sided? How a school presents this need, and opportunity, matters.
There are many options available; selecting the one best suited to the request and the donation process requires careful consideration.

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