In this special interview episode, we are joined by Ashley Fell, the Director of Advisory at McCrindle, to discuss the tool they have developed, the Thriving Schools Index. This tool delves into understanding the school experience from a range of stakeholder perspectives, to give a score across a number of areas. She also shares how school Heads can use communication as a tool to move the needle on these indicators, to ensure your school is perceived as positively as possible.

In this special interview episode, we are joined by Peter Barron, who served as the Chief Member Relations Officer for the US Enrollment Management Association, directing their marketing and communications, member recruitment and retention, leadership training programs, and research. He introduces us to his new business, MoonshotOS, which is designed to help education leaders to reimagine the independent school business model. We also discuss the findings of a survey Peter conducted on school leaders, including eight business competencies that directly affect school leaders. 

Managing enrolments is about more than just filling seats. It’s about building a secure and sustainable future for your school, and that takes an approach that goes beyond surface level fixes. Introducing imageseven’s newest offering: the Enrolments Practice. In this episode, we are joined by imageseven’s Belinda McCubbin and Pauline Shuttleworth, to take you through the rationale behind the Enrolments Practice, why now is the right time for this service, and how it can help Heads confidently move from challenge to clarity.

In this episode, we discuss the importance of delivering on your brand promise. Prompted by a case study of a school in America, we explore how moving away from your brand promise as a school, risks losing its distinctiveness in this increasingly competitive market. We also share some tips to help you get on the front foot to ensure that what you are communicating as your promise, matches your school’s offering.

In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnston, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College’s journey of developing 11 differentiators which align with the College’s values, enabling Brentwood to clearly define who they are and what they stand for.