The conventional wisdom around handling a crisis likely to result in negative publicity is to focus on how you will deal with the media. Sadly, in my view, that is often what public relations (PR) consultants providing crisis communications advice will do. Above all else, they will want to get the media release written and prepare for potential interviews.

How a school requests contributions, donations and fundraising support is important. Is it with gratitude and transparency or does it feel one-sided? How a school presents this need, and opportunity, matters.
There are many options available; selecting the one best suited to the request and the donation process requires careful consideration.

In the ever-evolving realm of digital marketing, school marketers are increasingly turning to artificial intelligence (AI) to streamline their content creation processes and engage more effectively with their audiences. By integrating AI tools, school marketers can automate several aspects of content creation, from ideation to final edits, enhancing both efficiency and effectiveness.

In the quest for enrolments, it’s tempting to let marketing precede mission. Eighty-three percent of Australian Independent schools have a religious affiliation. Most, but certainly not all, have their foundation in the Christian faith. SMJ asked Dr Brian Harris to dive deeper into the tension this creates for school Heads trying to find the right balance.

A delirious new dad paces the hospital car park. Through bleary eyes, he submits his firstborn’s enrolment application to secure a Year 7 place at the school of their dreams. Your school. What happens next determines if your school remains their dream.

Unless you have been living under a rock, you’ve no doubt been reading a lot about the emerging and likely impact of AI (Artificial Intelligence) technology on the way we live and work.

The devotion of schools to ensure the quality of education is of the highest standard brings significant challenges and opportunities.

Research conducted in 2023 highlights the challenges and opportunities schools face in their endeavour to achieve their strategic and operational objectives.

As a new school year begins, and hallways are once again filled with the sound of student life and learning, many of you will welcome new teachers and school administrators to your community.

Your school’s brand promise stands as its beacon, guiding and attracting families. But what happens when these promises are unclear, unfulfilled, or worse, not made at all? Discover the lessons from a school that got it wrong — and paid the ultimate price.

This can happen, even with a fantastically talented creative. But how you offer your reaction will make a big difference in what happens next. So try not to give in to the urge of an automatic No.