Section 18 of the Australian Consumer Law says that a corporation must not, in trade or commerce, engage in conduct that is misleading or deceptive

As we all had to adapt to the virtual world of education and business in light of the COVID-19 crisis, here are some observations and

What drives the decisions of prospective parents? What Parents Want is the longest running survey in the country exploring why parents choose independent schools. Conducted

This framework is designed to provide a road map for discovering key insights that will lead to effective strategy. There may not be a perfect

It is hard to comprehend how much the world has changed as a result of COVID-19. If you had told me at the beginning of

The sustainability and growth of schools rely on future parents and the expectation that many will choose your school as their first choice. In these

It was 29 April 2010 and British Prime Minister Gordon Brown was on the campaign trail when a pre-arranged interaction with a local constituent completely

In every study imageseven has undertaken and every other study we have researched, word-of-mouth is the primary influence for parents when choosing a school for

While there are many factors that affect enrolment, the Head’s leadership is one of the most important. I have had the opportunity to work with

Does it matter? What impact does it have? It is rare that imageseven completes a school branding engagement without seeking an answer to a simple

Your school uniform is one of your most valuable brand assets. Here is how Brighton Grammar School refreshed theirs. How important is a school uniform

When I meet with leaders across various schools and industries, I sometimes find that the language we use to discuss Human Resources (HR) blinds us