Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate.
Listen to the podcast
Episode links
- Increase your play rate: Optimise your video position and size
- Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way
- Beyond the brand: Culture takes the lead as the primary driver of long-term business relationships, study finds
School videos
- Australian International School, Singapore
- Cambrian School and College, Bangladesh
- Chevalier School, Philippines
- Edmonton Catholic Schools, Canada
- The Goddard School, United States of America
- The Horizon School, India
- Spring Mount Public School, India
- St Catherine’s School, Waverley, New South Wales
- The TreeHouse, India
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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