How to ensure your video gets the most plays [podcast #38]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate.

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