What is the value of content marketing? [podcast #37]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked school marketing question looks at the art of the correction message. This week’s school marketing example: how content marketing achieved a return on investment of 560 percent at Brillantmont International School in Switzerland. The rants and raves segment looks at CoSchedule’s Headline Analyzer and Evernote.com.

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