Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Brad interviews Adam Voigt, a speaker, coach and author who focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move their schools toward a healthy culture. They also discuss the role of emotion in the buyer process and how this effects prospective parents’ decisions. In addition, Brad and Adam explore how to develop strong school culture, what it means to have a strong school culture and how different teams in the same organisation can have different cultures.
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