Interview with Bart Caylor – inbound marketing gains traction in schools [podcast #73]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, Indiana. Bart shares his thoughts on the value of content marketing to schools and then walks through the five main components of content marketing: content, email nurturing, workflows, business intelligence, and tracking and reporting. He also discusses the hurdles schools may need to overcome and how he implemented inbound marketing at Wesleyan University. Bart concludes by suggesting resources that can assist in learning and understanding more about inbound marketing.

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