Navigating a media crisis [podcast #72]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic with a brief history of content marketing. This episode’s commonly asked school marketing question looks at navigating a media crisis. This week’s school marketing example: a magnificent combined website, Stowe School and Stowe House. The rants and raves segment looks at sharing your vulnerabilities.

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