Interview with Jonathan Winchester – mystery shopping in schools [podcast #86]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad interviews Jonathan Winchester, the founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Brad and Jonathan discuss the application of mystery shopping in schools and how it differs to retail mystery shopping. In addition, they examine the company’s experience with academic institutions, particularly in the UK. They discuss six key areas discovered by mystery shoppers that schools continually seem to struggle with and some common school practices that mystery shopping often proves wrong. Brad and Jonathan conclude by looking at what schools should be focusing on to improve student’s wellbeing and enrolments.

Listen to the podcast

Episode links

Have a question?
Don’t forget that if you’ve got a question you can email us:

Previous podcast episodes
To read the show notes and listen to all our podcasts: click here

Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here


enewsletter sign up

Get the latest marketing news. It’s free!