Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
In this special episode, Brad speaks with Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, to follow up on the school’s success with direct marketing discussed in episode 34 of SMC. Rachel gives practical tips as she explains the specific problem they wanted to solve, how they undertook their research and why they chose direct marketing over other tactics.
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