Marketing is more science than art [podcast #34]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss the idea that marketing is more science than art; what can be learnt from the marketing of Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for mastering the art of the interview; and the use of direct mail at Solihull School. 

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