Interview with Sean D’Souza – how parents think [podcast #59]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

In this special edition, Brad interviews Sean D’Souza, marketing expert/strategist and founder of PyschoTactics. Brad and Sean discuss how customers think and why they buy and why they don’t. Why do customers back away at the very last minute? They go on to talk about why a prospective parent would ‘buy’ a school and how they reach a decision.

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