Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; is your website working and how it measures up. This episode’s commonly asked school marketing question looks at the real value of social media followers. This week’s school marketing example: Marcellin College’s beautifully produced video, I am known. The rants and raves segment looks at Publicis Groupe’s rollout of solution hubs to incorporate digital agencies.
Episode links
- Web psychology and video: An interview with Nathalie Nahai
- Ignore design at your peril
- The fear economy – how will you adapt to survive?
- Is your school’s website up to scratch?
- Schools miss online opportunities to convert leads to enrolments
- Does your school website measure up?
- Are you translating social media followers into something that matters?
- Marcellin College
- Marcellin College – I am known video
- Publicis Groupe continues transformation with Sapient Inside
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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