Brand distrust [podcast #135]

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • what marketers need to know about the future of video
  • brand distrust
  • the latest mobile ad spend forecasts
  • preparing a school video shoot
  • excellent examples of sponsored content and
  • how the use of data is overtaking creativity in marketing.

Listen to the podcast

Show notes

Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust; and the latest spend forecasts for mobile ads. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on preparing a school video shoot. This week’s school marketing example: a collection of excellent examples of sponsored content from Mediaplanet. The rants and raves segment looks at how the use of data is overtaking creativity in marketing.

Episode links

 

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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au

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