The basics of influencer marketing [podcast #134]

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • the basics of influencer marketing that apply to organisations of all sizes
  • how schools can benefit the most from Facebook’s latest algorithm updates
  • what separates good from bad writing
  • the steps for producing publications
  • a creative campaign that renamed vegetables to encourage kids to eat them
  • article by Brendan Schneider on using checklists for efficiency.

Listen to the podcast

Show notes

Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook’s latest algorithm updates; and what separates good from bad writing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the steps in producing publications. This week’s school marketing example: a creative campaign from Belgium supermarket, Delhaize, that renamed vegetables to encourage kids to eat them. The rants and raves segment looks at an article by Brendan Schneider on using checklists for efficiency.

Episode links

 

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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au

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