Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss news that Australia are late adopters of innovative technology; how Facebook is driving the content shift to video; seven classic interview mistakes; dealing with inappropriate content mistakes; the latest recruiting efforts from the Western Australia Police; and different areas of artificial intelligence and the roles they play in marketing.
Show notes
Brad and Scully discuss news that Australia are late adopters of innovative technology. In addition, they examine how Facebook is driving the content shift to video; and seven classic interview mistakes. Brad and Scully interview John ‘Jiggles’ Igglesden on dealing with inappropriate content mistakes. This week’s school marketing example: the latest recruiting efforts from the Western Australia Police. The rants and raves segment looks at the different areas of artificial intelligence and the roles they play in marketing.
Episode links
- Australia ill-equipped to capitalise on innovation economy – AirTree co-founder Daniel Petre
- How Facebook could force brands to pivot to video
- Avoid these seven classic on-camera interview mistakes
- Western Australia Police: What’s your next step?
- Opinion: Beyond the bot
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