Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in schools; a 360-degree virtual reality video; and nine pieces of marketing wisdom from influential marketers.
Show notes
Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies. In addition, they examine how you can enhance your prospects’ experience using inbound; and the discontinuation of Isentia’s King Content brand. Brad and Scully interview imageseven Senior Account Manager, Rita Kilroy, on the use of social media in schools. This week’s school marketing example: an engaging 360-degree virtual reality video from Knox Grammar School. The rants and raves segment looks at nine pieces of marketing wisdom from influential marketers.
Episode links
- Why marketers abandon their content strategies too soon
- Inbound marketing enhances your prospects’ experience to close more business
- Isentia discontinues King Content brand due to poor financial performance
- Knox Grammar School: Virtual reality – ‘With me now’
- Our 9 favourite pieces of marketing wisdom
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