communications

Enrolment strategies and great recruitment ads [podcast #215]

In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.

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Your Data Goldmine: unleashing the power of first-party insights for your school marketing [podcast #214]

In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year!

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Fantastic surveys and where to find them [podcast #213]

In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year!

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Preparing your best media plan, and do you have a ‘clustomer’ problem? [podcast #212]

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

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Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup [podcast #211]

With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal.

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Perfect publications, Twitter or Threads and marketing to the mind’s eye [podcast #210]

Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’.

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How to grow marketing’s influence within your school [podcast #209]

Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their Principal. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.

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The Google Analytics update you can’t ignore and the battle of radio versus podcast [podcast #208]

Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA.

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The other AI tools you should be using and Pepsi’s latest rebrand [podcast #207]

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.

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The skills that school marketers need, and do you know your hamburgers from kebabs? [podcast #206]

In this episode, hosts Charlie and Rita discuss oOh!media’s profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers.

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