In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven’s latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College’s Centenary Project and its creative community engagement.

In this episode of SMC, Charlie is again joined in the studio by Rita and Harrison. The team explores Meta’s latest addition of Threads as a placement option and whether schools should consider advertising on Threads. In the Deep Dive, the trio dissect comments from Carlsberg’s new CMO regarding their renewed commitment to brand purpose and the importance of clarity and value proposition, and discuss the similarities with school marketing and branding. Finally, in Rants and Raves, the team swoon over Edith Cowan University’s latest project update video of its new city campus, and how schools can take inspiration when launching major projects to engage with their community.

In this episode, Charlie is joined by imageseven Managing Partner Andrew ‘Scully’ Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally, in the Rants and Raves, the team spotlight a school pushing the AI envelope with a conversationally aware virtual principal.

Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google’s new ‘AI Mode’ and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener’s question about the fine line between inspiration and imitation, before raving about Canva’s cheeky and out of the box outdoor campaign in London.

In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta’s increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University’s recent ‘Launch You’ campaign and how the visuals got slightly carried away from the intended message.

School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager —

School marketing and communications with Charlie Maughan and James Tindall In this episode, Charlie is joined by imageseven Account Manager James Tindall, to discuss all

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode, Charlie and Rita are once again joined by imageseven Digital

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode of SMC, Charlie and Rita are joined by imageseven Senior

In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023.

Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.

Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns.