30: Closing the deal
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the buying decision process; the launch of the print edition of The Educator magazine; Google Search Console; how to submit your school to Wikipedia; and Uber and GoToMeeting’s content marketing. Episode links Have […]
29: Deleting digital from job titles
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss what a head of digital job title says about an organisation; more Google searches take place on mobile devices than computers; how the polls got it wrong in the 2015 UK election; top […]
28: Interview with Mark McCrindle – why parents buy schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode of SMC, Brad speaks with Mark McCrindle, award-winning social researcher and best-selling author. Mark is frequently quoted in press and radio and appears on TV, his clients include more than 100 of Australia’s […]
27: Five simple SEO tips
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake. Episode links Have a […]
26: The facts of the private vs public school debate
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Professor Luke Connolly from The University of Queensland and Ron Gorman, Deputy Director of the Association of Independent Schools Western Australia (AISWA), about recent media reports concerning a study by university […]
25: Are schools education retailers?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss whether schools are education retailers; live streaming on mobile phones; enrolment issues; CareFlight’s website; and why school marketers do what they do. Episode links Have a question?Don’t forget that if you’ve got a […]
24: Interview with Bart Caylor – beyond primary website navigation
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about website navigation. They go beyond the primary navigation and discuss the rest of the website structure, […]
23: The end of school expos?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss five tips for email communications; a change to Google’s search algorithm focusing on mobile; how to ask for testimonials; two popular videos produced by Hootsuite and Eton; and are school expos dead? Episode […]
22: Interview with Bart Caylor – education website navigation strategies
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about his blog post Education Website Navigation Strategies: It Starts With the Math. Episode links Have a […]
21: Marketing lessons from a maths teacher
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss Joe Lazauskas’ opinion on how terrible Facebook’s reach is, but “you’re crazy if you delete your page”; what a school marketer can learn from a high school maths teacher; what Content Management System […]
