Is print relevant anymore? Is digital really the ruler of the communication world? We debate the positives and negatives of both print, digital publications and a combination of both, to help you decide how you should best produce your school’s publications.
Once upon a time, I took my kids to Disneyland Paris. The day was filled with a mix of thrilling rides, overpriced fast food, long queues and the inevitable stop at the Disney store, perfectly positioned by the exit so that the kids could pick up a small memento to take home.
The advertising market is evolving all the time and as a school Head you can often be left in the dark about the evolving landscape of media buying. This episode, we are we are joined by the founder of Mentor Marketing, Amanda Reid, as she shares her strategic insight into what school Heads need to know about the biggest changes in advertising in the education sector.
As a school Head, it would be unthinkable to begin a school year without a plan for how you will educate your students. From providing the necessary staff to making sure the curriculum is covered, you will make preparations to adequately fulfil your obligations.
School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders and explore ways to create effective strategies. We also explore ways to encourage buy-in from all staff to a school Head’s strategic direction in order to enhance your chance of success.
Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.
When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and Managing Director of Spectrum Analysis, about the data types that are most useful for school Heads. We talk through some examples of how we can use data to make better decisions and to guide our operations, enrolments, marketing and business planning.
Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.
What lessons can K-12 school Heads draw from trends in the higher education market? We’re joined by Bart Caylor, president of Caylor Solutions; a company with a mission of “advancing brands that advance education”. Caylor first explains what makes an effective brand and then delves into the five examples in his article Effective Higher Education Brands and Why They Work, sharing what he’s learnt working with universities across the United States.
When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.
What does it mean to have a strategy in place? On a broad level, a strategy is a plan to outperform your competitors (every school has them) and succeed in an area they may not. In this episode, we discuss how and why you should assert your school’s unique strengths in the marketplace.
When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.
