131: Driving Instagram leads
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss driving Instagram leads. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for violent and extremist content. Brad and Scully interview imageseven […]
130: Social media benchmarks
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad and Scully interview Kristian […]
129: Hashtags on Instagram
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use instead. In addition, they examine April fool’s jokes conducted by some big brand names; the role of […]
128: The importance of audio branding
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; how to create high-quality video with your smartphone; top tips for WordPress; the responsible use of […]
127: The role of video
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the decline of Facebook use amongst teenagers; the role of video in school marketing; using YouTube at your school; an example of creative trademarking; and how Twitter use has changed with the introduction of the […]
126: Snapchat at your school
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how our markets are lacking customer experience quality; the future of customer relationship management; how to help journalists adjust to inbound marketing; using Snapchat at your school; the effective use of live streaming by Harvard-Westlake […]
125: Using video for social media engagement
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss research from Brightcove on using video for social media engagement; the pros and cons of directing users away from social media to your website; the growing use of imagery in newsletters; tips for content marketing […]
124: Summer series: The role of a media strategist
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important; the difference between a media strategist and a media planner; how to […]
123: Summer series: Conversion optimisation
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics; the differences that […]
122: Summer series: Enrolments as a KPI
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI; the fact that Google and Facebook now control 20% of global media ad spend; how to showing culture through […]
