119: The role of servant leadership
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the results from the latest Content Marketing in Australia report; ethical content curation; the value millennials put on experiences; inbound marketing; the importance of giving; and the role of servant leadership. Show notes Brad and […]
118: School photo shoot
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss content marketing for internal communications; six soft skills to assist you in your marketing role; only using the technology that you need and not to get caught up in trends; how to manage a school […]
117: Publishing for your parents
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the difference between publishing for marketing and publishing for your parents; how influence marketers with a small following can make a big impact; how to know when to adopt new marketing technology; using Twitter in […]
116: Promoting your ebook
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of a consistent brand message across your brand; what happens when the internal culture of your organisation breaks out into the open; effective suggestions for promoting your ebook; the excellent use of video […]
115: Classic interview mistakes
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss news that Australia are late adopters of innovative technology; how Facebook is driving the content shift to video; seven classic interview mistakes; dealing with inappropriate content mistakes; the latest recruiting efforts from the Western Australia […]
114: Content marketing tech trends
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss predicted content marketing tech trends for 2018; five skills to look for in new marketing recruits; if augmented reality has finally arrived; writing and content preparation; the use of Facebook by parents to abuse teachers […]
113: Essential blogging tips
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of consistent customer intimacy; latest research on marketing emails; essential blogging tips for schools; live streaming at your school; consistent use of online storytelling; and the role of identity in influencer marketing. Show […]
112: Social media in schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the issue of marketers prematurely abandoning their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in schools; a 360-degree virtual […]
111: Best times to post on social media
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the age of the wisdom worker; the best times to post on social media; how to create effective socially conscious ads; the importance of proofreading; effective use of market research presented in the Sensis social […]
110: The latest video benchmarks
Insights into the world of school marketing and communications, presented by Brad Entwistle and Brendan Schneider. Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks; global internet trends that will inform your marketing strategy; the role of a Net Promotor Score at your school; the top three […]
