Let’s be honest

Marketing and education are often not good friends. In fact, they usually don’t play well together at all, and you, as school Head, are often the meat in the sandwich.

But it doesn’t have to be that way …

We understand you wear many hats and when it comes to school communication and marketing, we feel your pain. Successful schools don’t just happen. They require leadership that can balance many competing priorities while still progressing toward fulfilling the school’s mission.

A precursor to the long-term success of a school is dependent on attracting a sufficient number of suitable students at an acceptable cost of acquisition. The irony is that effective school communication and marketing creates savings in time (yours) and money. Yet many schools are not attracting their fair share of enrolments and their mission is stalled.

You can bring your school vision to life, have more time and lead a school that is in-demand.

We’re here to help you succeed. Schedule a call and tell us the pain point at your school. We will focus all of our experience in crafting a tailored solution that works for you in your school.

Because your mission is our mission.

imageseven by the numbers

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years serving school Heads
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school, university and education group clients
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professionals
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projects completed

Here for you

Brad Entwistle

Founding Partner

Brad is the Obi-Wan Kenobi of imageseven. His strategic mindset and deep business acumen allow him to reveal communication and marketing insights that build value for schools. He has an unhealthy obsession with Pepsi Max and won’t hesitate to use his Jedi powers to lure you away from the ‘dark side’ of Coke.

 

Andrew Sculthorpe

Managing Partner

With 30 years’ experience up his sleeve, Andrew is the perfect combo of communications practitioner, accountant and business advisor. He takes the lead in delivering imageseven’s ‘insight’ programs with the same passion and drive as he dedicates to his beloved sport of cricket. It’s just a shame he barracks for the wrong team!

 

Carrie Anderson

Carrie is the finance guru of imageseven. With a Bachelor of Accounting degree from the University of South Africa up her sleeve, she has been part of the furniture for longer than she cares to remember. Her finance and management prowess have shaped the way imageseven does pretty much everything behind the scenes. An award-winning triathlete, she knows how to deal with any obstacles in her path, find the best course and come out in front.

 

Claire Baylis

Claire started her career in film production, working in London, Chicago and New York. She called ‘cut’ on her jetsetting lifestyle, swapped call sheets for timesheets and brought her organisational and creative skills to Sydney, where she has worked in the advertising and marketing industry for over ten years. A dedicated football Mum, Claire knows what it takes to succeed and will tackle any project with precision and enthusiasm to achieve the end goal.

 

Jose Caceres

Jose caught the design and development bugs early, earning a degree in Multimedia Design. A self-professed ‘nerd in denial’, even he can’t deny how excited he gets about well-executed design. With experience in digital art direction, video production, motion graphics and website creation, Jose will multitask your multimedia to new heights. He’s also a keen cook who can design your dinner with the same excellence as he designs your website.

 

Lindy Chu

Lindy is a communications professional who knows data and project management. She brings insight, energy and tenacity to finding and implementing the best solutions for her clients, as well as becoming their personal cheer squad. Lindy applies that same steely determination to serving up a storm on the badminton court.

 

Jamie Collins

Currently completing his Bachelor of Commerce, majoring in Marketing and Management, Jamie is quickly gaining experience in all things marketing and communications. A keen cricketer, he is an all-rounder who can work skilfully with any job that gets batted his way. When he’s not fielding or delivering school communications, you’ll find Jamie on an actual cricket pitch, watching the footy or at the beach with his border collie, Ellie.

 

Mikayla Coombes

Mikayla is unashamed of her love for a well-executed marketing campaign. From Western Australia to the streets of Cambodia and Singapore, she has applied strategy and tracked trends to reach diverse, niche markets. With coffee in one hand and her iPhone in the other, Mikayla knows exactly how to use her global experience to create local success.

 

Jacinda Crabb

With a degree in Journalism and Public Relations, Jacinda spent many years chasing news stories before landing in community relations where her creative passion for crafting messages was switched on. Having worked in diverse sectors including remote and regional electricity provision, she knows how to make powerful connections for her clients and add spark to communications. She harnesses that same energy to keep up with her young family and young-at-heart kelpie.

 

Grace Drummond

With a Communications and PR degree up her sleeves, Grace applies her passion for creating stories and making great connections to all she does. Her love for fashion combined with dedication to her favourite sporting teams means that Grace brings a seamless flair and competitiveness to achieve the best results on every project she touches.

 

Michael Elkins

Michael has a degree in Marketing and many years under his belt creating high-end video and photography content for some of Australia’s biggest (and smallest) brands. He loves the big picture and working with clients to understand their needs and shape strategy, while also getting close-up to bring that thinking into focus. Michael studied photography before digital cameras were even a thing, so you can trust him to find picture perfect solutions.

 

Shelley Garcia-Webb

With 20 years’ experience in education marketing, Shelley knows schools. An accomplished copywriter and uniquely talented as a strong strategic thinker, she is skilful in all aspects of tactical application. A passionate photographer in her spare time, Shelley knows how to set the scene, sharpen the focus and frame her clients’ communications and marketing in ways that ensure picture perfect results.

 

Lucinda Gray

With a Bachelor of Communications, an interest in consumer behaviour and a love of storytelling, Lucinda found her niche in education marketing. Lucinda loves the tapestry of the customer journey in schools, from the first touchpoint to enrolment and brand management, service delivery, alumni engagement and philanthropy. With her husband and young adult family, she loves to travel, catch up with friends and explore restaurants, preferably all at once.

 

Fiona Hood

With a background in communications marketing account management and extensive experience in high level administration, Fiona only sits still when applying her laser focus to getting things done. Deliberately leaping outside her comfort zone, she continually discovers and applies new insights and skills to delivering exactly what is needed. Fiona’s enthusiasm for exercise means she knows exactly how to get systems and school marketing into their very best shape.

 

Peter Ion

Pete is a design evangelist, solutions architect, art fundamentalist and coffee connoisseur. He is a highly regarded leader and creative who compels and inspires an ‘outside the box’ approach to insightful solutions. He is the Scooby Doo of the design world – he’s lovable and can sniff out a creative solution to any design challenge.

 

Rita Kilroy

Rita is an experienced marketing expert with keen strategic insight and a focus on measurable results. Heralding from the Emerald Isle, Rita traded rolling hills and wet weather for the sunny shores and clean breaks of Australia in 2014. Away from the office, she can be found carving up the surf at the beach.

 

Cassandra Kirkpatrick

Cassandra loves using her background in stage and screen to explore creative solutions for her clients. With experience in marketing, communications and customer services across the performing arts world, she’s used to juggling a million things at once. Having returned to sunny Perth to escape the Chicago snow, you’ll find her out and about whenever she can: at a festival, catching a show or a footy game, or on adventures with her husband and needy dog Vlady.

 

Vanessa Klomp

Vanessa knows education from the inside out. She’s ventured through several incarnations of educational administration (including the international language variety) and studied commerce, public relations and tourism. An avid traveller, she’s quick to understand different cultures and use her experience to shape and drive effective communications. She’s been face-to-face with gorillas and border security, so is ready to tackle any challenge!

 

Lauren Lambert

With an insightful, critical eye and unrelenting proofreading obsession, Lauren has the finer details covered. Add to that her vision and wide-ranging expertise in customer focus and support, and she will deliver what you need when you need it. Lauren’s just as passionate about getting lost in a book or a recipe and, with an avid green thumb, her focused mindset will definitely get your thumbs up.

 

Chris Leopardi

As a complete footy fanatic, Chris tackles creative challenges with talent and tenacity. He honed his design skills at Curtin University, where he completed a degree in Graphic Design and Creative Advertising, before working across the media and sports industries. He enjoys achieving client goals by creating dynamic branding solutions and stunning publications.

 

Charlie Maughan

Host of imageseven’s SMC podcast, Charlie loves to combine strategy with creativity to tackle any client challenge. With a diverse range of media and not-for-profit experience, Charlie’s expertise is well-rounded. Originally from London, he has spent nearly a decade in Perth, honing his skills in the sector. When not in the office, you’ll find him doing something exhaustingly active with his wife, daughters and trusty Rottweiler, Billie.

 

Belinda McCubbin

With 20 years’ experience in marketing strategy and business management, Belinda is a passionate marketing leader; always looking for the best possible outcome for her clients. With in-house and agency experience in the education sector, Belinda offers clients her unique combination of tactical skill and executive leadership. An explorer at heart, Belinda loves nothing more than travelling the world and it’s this curiosity and drive that sees her go the extra mile for her clients.

 

Rachel Morse

Rachel has an unquenchable curiosity that has seen her study sociology, the environment and design (amongst other things). Having run her own successful business and worked in education, politics and the media she knows how to listen, learn, liaise and lead clients down the best path. With a husband and three teenage children at home, Rachel’s life sometimes feels like rom-com meets sit-com, so it’s just as well she loves screenwriting too.

 

Jenny Tham

Jenny holds a Marketing/Advertising degree and has spent over a decade specialising in Digital Marketing, effectively managing projects and campaigns for clients of various industries and sizes. Bringing her tools and expertise to imageseven, she is eager to build strong connections and make meaningful contributions to the education sector. In her spare time, Jenny can be found planning her next home renovation project or traveling, seeking creative inspiration by immersing herself in diverse cultures.

 

Eleisha Perez

A wordsmith at heart, Eleisha knows how to use the written word to capture an audience’s attention. With experience in the not-for-profit writing sector and degrees in Professional Writing and Publishing and Creative Writing, Eleisha utilises her eye for detail on copyediting cut-through content. As a member of a youth-run tree planting organisation, she’s constantly sprouting ideas from the ground up.

 

Kelly Saillard

Kelly graduated from the Design Centre Enmore, one of Sydney’s finest design schools, before launching herself straight into the world of design, media and marketing. With a wealth of knowledge and experience in bringing creative projects to life across a broad range of media, she has a keen eye for detail and is skilled in managing events, communications and projects. Kelly loves to explore both land and sea, leaving no stone unturned in discovering the best outcomes for her clients.

 

Harrison Shearn

Harrison has a passion for business, marketing and frisbee. Execution is his favourite part of the process, which has served him well working with small business owners across multiple industries. He has risen to the challenge of wearing many hats, but all things digital is where he really excels. Just like on the field, he enthusiastically supports the imageseven team and is willing to take the leap when the opportunity in right.

 

Dean Smith

Dean understands what makes people tick. Equipped with a Bachelor of Psychology and experience running his own media production company, he is skilled at getting inside the minds of both his and your clients, developing strategies and content that connect right where they need to. Out of hours, you’ll find him wrangling his two young kiddos or running silly distances for no good reason.

 

Imogen Smith

A focused and highly caffeinated individual, Imogen brings her agency and freelancing experience to the imageseven team, along with a shiny bachelor’s degree in Graphic Design and Creative Advertising. With a love of books, the beach and pilates, she finds joy in creating beautiful designs that breathe life into and strengthen the core of every project she works on.

 

James Tindall

James is a keen cyclist who wants to ensure that, like him, you are leading the pack. Whether on the bike or at work, he delights in going the extra mile. Under the helmet there is a double degree in Commerce and Economics from The University of Western Australia, along with a wealth of marketing experience. Having attended independent schools himself, James is a wholehearted advocate for an independent school education.

 

Isabella Tranchita

An avid foodie with a degree in Public Relations and Journalism, Isabella knows how to create the perfect recipe for her clients. Add in the ingredients of her marketing skills, know-how in identifying, whetting and satisfying an audience’s appetite, and you can be sure the customer service and experience she serves up will be second to none.

 

Sophia White

Sophia was introduced to the world of school marketing when she led the community relations team at one of Australia’s oldest girl’s schools. Understanding the unique demands of the education sector, she always puts her best foot forward to deliver results for her clients. You’ll find Sophia kicking goals and tackling any challenge, both in the office and on the weekend, playing AFL for her local footy team.

 

Suzanne Willcock

Suzanne is the Amelia Earhart of imageseven – one of our original pioneers and a highly regarded marketing and communications professional of over 20 years. She gets excited about nutting out the strategic and creative elements of marketing projects, while overseeing their tactical execution. She’s known to indulge in an occasional glass of ‘fizz’ and is an avid gym junkie.

 

Associates we trust

From time to time, our clients require the services of specialists in related fields. We’ve developed a tight network of associates who we work with and trust.

As MMG Education’s founding partner, Tony has a deep understanding of the challenges and demands placed on school Heads, having served on the board of a leading independent school for over nine years. Tony is passionate about working with school leaders and leadership teams as they face increased challenges relating to such areas as parent expectations, student wellbeing and staff welfare. MMG are recognised as leaders in tailored school stakeholder research and performance benchmarking.

Amanda has held senior roles in the largest advertising agencies and advised some of the most reputable brands. Amanda’s firm, Mentor Marketing, works with imageseven to plan and execute advertising buying on behalf of schools, saving hundreds of thousands of dollars each year.

Amanda and her team are specialists in strategic media development, media analysis, contract negotiations, media planning, buying and campaign execution.

John Le Cras has more than 35 years of experience as a journalist, news editor and senior marketing and public relations executive. John’s career spans through roles as a senior media executive to general management roles with responsibility for driving the full suite of disciplines in marketing, market research, brand strategy, media and stakeholder relations, community engagement, internal communications and employee engagement. John’s firm, JLCA, works with imageseven to manage issues and media relations.

Career highlights
  • Newspaper reporter, and ABC Television and Radio news reporter
  • Director of News and Current Affairs, Channel Seven Perth
  • Director, Corporate Communications and Public Relations, Murdoch University
  • General Manager, Marketing and Communications, HBF