105: Interview with Brian Massey – conversion optimisation for low traffic sites
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites; the process for self-diagnosing conversion issues; how to identify issues on your website and how […]
104: Content metrics
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss actioning your solutions rather than talking about what you plan to do; content metrics and why they matter; Pinterest’s best scheduling tools for posting; the process for podcasting; the powerful Alcohol Think Again campaign that […]
103: Interview with Adam Marshall – the role of media buying
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the role of media buying and how it works; the difference between the media buying process and the media planning […]
102: The optimum length for copy
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of social media in internal communications; YouTube’s 10,000 view limit for content creators; the optimum length for copy; responding to negative feedback on social media; Nike’s engaging use of WhatsApp, demonstrating how tailoring […]
101: Interview with Brendan Schneider – roles of marketers within schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind SchneiderB Media. Brad and Brendan discuss the article A Match Made in Revenue and how it is relevant to […]
100: The effectiveness of newsletters
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In our one hundredth episode special, Brad and Scully discuss the YouTube advertising boycott and the importance of brand image; the effectiveness of newsletters; mobile applications in the post app era; interview an imageseven Account Manager, Tess Palmyre, on […]
99: Interview with Gabrielle Dolan – Stories for Work
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Gabrielle Dolan, a professional storyteller and writer. Gabrielle has recently published a book titled Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies. Show notes Brad interviews […]
98: Putting the consumer first
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss marketers that are changing their messaging before the consumers are ready. They also discuss putting the consumer first and not getting caught up in new ad tech fads. In addition, they examine the […]
97: Use of tone in copywriting
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss an informative infographic that shows how event marketing can boost your content strategy. They also examine Snapchat and the dangers of over-reliance on social media. In addition, they look at the use of […]
96: Interview with Amanda Reid – the role of a media strategist
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also […]
