A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any domain expertise in marketing. In this episode, we discuss how you can lead your school marketers to a path of accountability for the important, as well as the urgent, tasks.

In every study imageseven has undertaken and every other study we’ve researched, word-of-mouth is shown to be the primary influence for parents when choosing a

All schools will at some time experience ‘the enrolment problem’, and many new Heads are hired to solve it. Tom Olverson, a veteran independent school

The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and

What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer,

Are you creating, endorsing and even promoting marketing strategies that don’t have a snowball’s chance of success? As you know, a strategy is worthless unless

Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You’re not alone. Trevor Waddington, Principal of

How do you talk with current and prospective parents about your school fees and the value you deliver? How do you and your staff overcome

“Teachers are not merely the pastoral point of contact or a focal point of academic review; they represent the principle means by which parents judge school quality.” Dr Rob Loe, CEO of Relationships Foundation, shares his research insights into brand and relationships in schools, explaining how and why teachers are brand managers.

We love a good statistic at imageseven. In this podcast, we deconstruct the results of US-based InspirED’s survey of school marketing departments and extract the

How do you manage and lead fundraising in a school environment? Are schools any different from charities? Tom Ahern joins us again, explaining why fundraising is a noble pursuit and how you can make it part of your school culture. You can also listen to Tom’s previous interview with SMJ here.

What’s a T-shaped school marketer and what does it mean to you? In this episode, we discuss why T-shapes trump specialists in education marketing, how to recruit for what you need and how to grow the skills of the team you have. You can also download 12 reasons why school marketing is different, an excerpt from our book, Bold School Brand.