smj podcast
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe One of the issues we frequently...
What lessons can K-12 school Heads draw from trends in the higher education market? We’re...
What does it mean to have a strategy in place? On a broad level, a...
How do you, as a Head, create distinction to attract and retain customers while standing...
Every school is looking for a competitive advantage … and if you aren’t, then you...
Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and...
Every aspect of a school tour – from the confirmation email to the inside of...
Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and individuals maximise their...
Every Head has fallen into the trap of biting off more than they can chew...
To provide the best experience for families at your school, you first need to understand...
In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you...
Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we...
Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to...
Is the perception of your school’s brand far too important to be left solely to...
“The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before...
What is the best way to think of strategy for non-strategists? Is it possible to...
As you’re aware – as a school Head – switching hats from managing teachers to...
McCrindle’s Director of Advisory Ashley Fell summarises some surprising (and unsurprising) trends school Heads must...
How do prospective parents determine value? And most importantly, how do you increase your school’s...
Dr Christopher Duncan has 20 years’ experience leading independent schools across Australia and is now...
How do you create enticing content to get your prospective parent to know, like, and...