smj podcast
Despite staggering inflation costs, many schools have increased their fees well below the current inflation...
The future of artificial intelligence (AI) is here and with it comes the need for...
As a leader of school marketing, there are two simple questions you should be answering:...
When thinking about your school experience strategy, you must consider all the moments families will...
As a leader of school marketing, there are two simple questions you should be answering:...
From the ongoing repercussions of COVID-19 to extended waitlists, prospective parents face uncertainty in many...
It’s easy to lose focus of your external audience – prospective and current parents –...
Often, school Heads find it difficult to prioritise the workload of their development team to...
Everything your customers know about your brand comes from what they see, hear, watch, and...
When it comes to fundraising for schools, it seems everyone has an opinion, a favourite...
Your brand can only remain consistent if every team member is following the same decision-making...
Every school has a brand. However, perceptions and expectations of your school brand are constantly...
As a school Head, you have a vision for your school. Persuading your school community...
When choosing a school, one of the first questions a prospective parent asks is, “Can...
Leaders have an obligation to be looking around corners and seeing what is ahead, even...
We sit down with expert in all matters of school financial management and Partner at...
Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with...
Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with...
“I don’t need marketing or a marketing plan.” If you’ve said (or even thought) this,...
Where you set your school fees is one of your clearest positioning signals to prospective...
Having a vision and a strategy for your school — and your school marketing —...
