151: New format for SMC
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. Show notes Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss […]
150: Celebrating a major SMC milestone
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. Show notes In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed […]
149: Importance of social media policies
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. Show notes Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; […]
148: 2019 school marketing trends
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. Show notes Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews […]
147: A special SMC announcement for 2019
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, […]
146: Driving your audience to share content
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers […]
145: Effective event marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, […]
144: Podcast marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others […]
143: Six principles of success
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious […]
142: Producing yearbooks
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share […]
